A study on marketing strategies of colgate palmolive ltd

Uppal for entrusting me with a challenging project and along with it, his help and encouragement has been exemplary. The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories.

So right now Colgate Plus priced at Rs. In view of the above. Neck with adjustable handle. Here people predominantly clean their teeth with natural items like twigs of neem tree, salt and ash.

Get a feedback from the Colgate Plus users. However in the face of intense competition, no large scale endorsement by event or personality was sought for and Colgate Palmolive continued to target the family as it kept on doing with its toothpaste.

Colgate Cibaca caters to low economy segment as a competitor to brands like Babool, Anchor etc. Neck with adjustable handle.

Rural Marketing Strategy by Colgate

Location of the store: Gradually as the market expanded, with the several new players coming in, Colgate Plus continued to be the top most brand of the players till Oral - B, Aquafresh, Forhans Galaxy came in.

Colgate Palmolive reaches consumers through numerous medical stores, cooperative stores as well as dentists. Colgate Palmolive products occupy a huge shelf space and positioned as such to attract maximum consumer attention.

colgate-palmolive ltd.

Rank them a Ask by brand name b Ask for a cheap brush c Specify a price range d Go for an expensive brush e Keep trying newer ones 7.

This implies not much inroad has been made into the rural and semi-urban market. With such vast potential to be exploited, the entry of several new players with their innovative ideas and experience in similar developing markets, the industry is likely to see a lot of action in the immediate future.

What prompted you to purchase your current toothbrush? No regular system of feedback or appraisal of the sale status of is toothbrush.

So while the company has introduced such premium packaging as stand up toothpaste tubes with flip-up caps in the urban market, it is also selling sachets of Colgate dental cream at low prices.Nov 06,  · a study on marketing strategies of colgate palmolive ltgov2018.com ( kb, views) To view links or images in signatures your post count must be 0 or greater.

You currently have 0 posts. A Study on Marketing Strategies of Colgate Palmolive Ltd - Free download as Word Doc .doc), PDF File .pdf), Text File .txt) or read online for free.

Scribd is 5/5(1). VP Marketing Colgate Palmolive (India) Ltd. To that end CP has actively introduced line extensions across all three segments. it is also selling sachets of Colgate dental cream at low ltgov2018.comY STRATEGY.5%) and rural markets (68% share).(/5(5).

Colgate Palmolive Case Problem/Opportunity Richard Werner has to decide which marketing strategy to use with an increase in marketing budget will grow the market share of Colgate The marketing strategy/plan needs to increase overall profit for Analysis Strengths Big brand awareness, #1 in the market share (have % of market) It is a staple.

Rs 8 Strategy: Colgate-Palmolive (India) Ltd. launched Cibaca Top at an affordable price point of Rs. 8 which was an instant hit, with Cibaca Top garnering a 5. 9 per cent share of the rural market. Cibaca targeted the low price segment that accounted for around 25% of total category volumes.

Project ReportA STUDY ON MARKETING STRATEGIES OF COLGATE PALMOLIVE ltgov2018.com UniversitySubmitted to:MS. VANMATI Faculty of Vels University MBA DepartmentSubmitted by:VINIT KUMAR MBA II: Contents Introduction 1 Objective 2 Methodology 3 Company Profile 4 Company Strategy 6 Marketing Mix 15 SWOT Analysis 26 Survey Findings 28 Retailers Survey 34 .

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A study on marketing strategies of colgate palmolive ltd
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