The low threat of new entrants has provided RA an opportunity to grow and focus on the existing customers. Harvard Business School Press. Diversification The last strategy is Diversification.
These influential factors may be identified by analyzing the Political, Economic, Social, Technological, Environmental and Legal aspects of the macro environment David, In Different pricing policies, the business could change its prices so as to attract a different customer base or so create a new market segment.
But, the one disadvantage will be each department focus more on own department more than organizational goal. Technology department AirAsia uses many types of technology to minimize cost and makes operation easier and efficient.
They are hard to imitate due to high capital requirement. This helps to builds and inherits the competitive advantage. The life style of people in India is changing and buying power of the Indian market is increasing. The process of booking Air Asia tickets is kept very simple and user friendly by the organization.
Also there hardly exists any substitute for jet fuel, resulting in increased bargaining power of the suppliers. Any new entrant should have a differentiation strategy to enter and stay competitive in the market.
Information on Air fares is instantly available to the Target Audience at free of cost. Qatar airways focus on fostering innovation in the organization to enhance the customer experience. Going to long haul in suitable and aligns with its strategy.
Wikipedia, For the substitute products of AirAsia will be train, busses and cruise. Recommendations for Air Asia Berhad to go through turbulent times ahead of hyper competitiveness in the airline industry.
This 5 forces include supplier strength, competition, customer power, the potential for new companies join the industry and threat of substitute products BusinessDictionary, Figure 1: Ryanair has introduced online check-in and self services in airports for the passengers which has received a mixed response from the passengers especially people travelling with families.
Firm infrastructure AirAsia has advances from a classic lcc into integrated service provider. The political establishment of the Aviation Industry across the Asian continent is governed by strict rules and regulations which favor the passenger safety at the priority level.
For the strength part, AirAsia has maintained the low operational and maintenance cost by changing the type of Airbus from Boeing to A Now I am going to discuss Ryan air’s (RA) current strategic position by analysing its macro (external)and micro (internal) environment.
We will write a custom essay sample on Samsung Ansoff Matrix and Generic Strategies. Further analysis using the Ansoff Matrix, lends evidence to the successful growth of the organization. Additionally, the international strategies that were implemented exhibit the foresight of the airline.
Customer Relationship Management (Air Asia Berhad, Annual Report ). Additionally, AirAsia provides online booking. Figure 4: AirAsia divisional chart From the divisional chart of Air Asia, there will be 12 departments in AirAsia organization.
Every department will be in charge by the head of the department. The departments will be categories into countries, quality and safety, engineering, information technology, commercial, communication, operation, bus.
A presentation on Air Asia Strategic Management for Past, Present and Future Case study on Growth, Diversification and Low cost Strtegy BCG Matrix analysis of AirAsia according to the country that their fleets are operating Malaysia Indonesia Brunei Macau and Thailand Singapore.
AirAsia builds and grows its competitive advantage by providing products and services at a price lower than its competitors.1 Ansoff Matrix Appendix 11 shows the Ansoff Matrix 0. taking into consideration that it is a low cost carrier compared to MAS /5(1).
Search Results for 'ansoff matrix for malaysian airlines' Abc Cheese Factory Using Ansoff Matrix PART I: INTRODUCTION TO ANSOFF THEORY Sustainability is the word of wisdom for a company to be established in the 21st century market.Download