If the flight is cancel, this may affect passengers not really enjoy their flight journey. AirAsia wanted to become a company that worked on the basis of the average man in the street being able to afford our air fares, and people who would not have considered flying, or would not fly as often as they as do now.
Commencing inwithin fifteen years, AirAsia managed to expand its operations into another ten countries.
Hence Air Asia has to ensure that all it air plane was given the approval to operate. Fluctuating Price of Fuel When the price of fuel is too high, this may causes AirAsia Berhad have the problem about the cost of fuel which will have a major dampening effect on earnings.
Explain how distribution is arranged to provide customer convenience Distribution Strategy For AirAsia, major investment in marketing is carried out and the distribution is done in a selective manner. Constant Monitoring It is vital to keep an eye on changing trends and requirements, within the company as well as in the market to ensure that the elements in marketing mix stays relevant and updated.
Moreover, brand awareness is quite important in this industry. Services or intangible goods are also a vital customer offering and can be planned for in much the same way as physical products. Segmentation The process of segmentation has emerged as an immensely crucial aspect of marketing dynamics in modern day corporate culture.
The workforce is very flexible and high committed and very critical in making AirAsia the lowest cost airline in Asia. There are several conflicts surfaced between the two companies Thestar For example, at strategic level, the LCC decides to move forward as an efficient LCC that provides the best price to customers at all level of income.
The main aim of the campaign was to create a buzz around the special day and to increase its booking through its official AirAsia website Strategy Adopted The brand looked at creating buzz through influential twitterati who would be broadcasting the discount offer and spreading the word through their Twitter handle.
Hence, as an investor or business man, they will choose more reliable airlines instead of AirAsia. The hashtag AirAsia2point5million of the brand was slanting on the top position and got 18 million impressions. With their strong working relationship with Airbus, they managed to get big discount for aircraft purchase which is also more fuel efficient compared to Boeing planes which is being used by many other airlines.
In addition to this the process also serves in the creation of a working environment in which customers can easily be attracted and retained at the same time. In order to combat these issues, Dr.
Rivalry among existing competitors In every industry, there is positive or negative trend to industry growth rate.
From the time that it was conceived, Big Apple has upheld the commitment to deliver not only the promise of freshness and goodness but of innovation through foresight. Journal of Consumer Marketing.
Nevertheless, Hess and Gerstner showed that stores might profit from planned stock outages with rain checks because customers may visit the stores twice and buy complementary products on each visit. Air Asia is also heavily involved with charitable activities such as providing assistance to victims of aviation disasters in Myanmar and China.
A healthy two-way flow is maybe more important than ensuring that marketing has its place at strategic formulation level.Philip Kotler is the S.C. Johnson & Son Distinguished Professor at the Kellogg School of Management, Northwestern University. He has authored over 45 marketing books and has published over articles in leading journals, and is a recipient of many marketing awards and honorary doctorates.
Principles of Marketing 17th Edition by Philip T. Kotler and Publisher Pearson. Save up to 80% by choosing the eTextbook option for ISBN: The following part focuses on analyzing three main contingencies that AirAsia should take into consideration as well as the modifications to the current marketing strategy that it would have to make to respond in case certain events occur.
Airasia Is A Demographic Consumer Segmentation. DemographicSegmentation The word demographic can be related to the structure of populations or a particular sector of a population.
Most of the marketers nowadays believed that the demographic segmentation bases are the most popular and practical segmentation bases. Kotler(, p. ) states that “demographic variables are the most popular.
Transcript of AIR ASIA CASE STUDY. STRATEGIC MANAGEMENT Understanding Air Asia’s Business Strategy MARKETING & SALES Sources Of AirAsia's Cost Advantage PRIMARY CUSTOMER SUPPORT FUNCTION MAINTAINING SIMPLICITY • Multi-skilled cabin crews • Cost-effective training.
Airasia Is A Demographic Consumer Segmentation.
DemographicSegmentation The word demographic can be related to the structure of populations or a particular sector of a population. Most of the marketers nowadays believed that the demographic segmentation bases are the most popular and practical segmentation bases.
Kotler(, p. ).Download